An Anchor Text, or link title, is the readable and clickable part of a hyperlink. As links go, it usually leads to a page of a website. And with anchor texts it should be something that readers find relevant or descriptive of the contents of the link’s landing page.
Aside from human readers, a good and descriptive anchor text will also tell search engine robots what the linked page is all about. Although search engine algorithms are smarter now, if used carefully, this will still give a good push on your site’s ranking.
This is an example of an anchor text used in an appropriate way,
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In this example, “forum posting service” is the anchor text. And as you can see if you hover on the link above, it will lead you to the home page of this website where indeed forum posting is one of the services we provide.
Many mistakes are made in that instead of making the suitable words as an anchor text in an article, “click here” or “read this” is used. This is very common and must be avoided.
If you want to create good anchor texts, try to put it in relevant words that will best describe the page where you eventually would want to lead your readers.
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