Commenting on blogs is one of the better ways to build inbound links to your website. Aside from incoming links, it also gives you other things such as brand presence or publicity, reputation and more visitors. You don’t have to overdo it to be effective. Leaving a comment on at least 2 or 3 different blogs a day can still be as effective if done diligently. At a rate of 3 comments a day, you’ll have 20 or so made in a week. That’s already 20 incoming links to your site!
What’s also important is that you don’t sound stupid or silly in your comment. Always take the time to read the post you plan to comment on. Don’t just dive in the water. It’s even better if you read a few other posts made by the author of the blog. It won’t take up too much of your time. This way you can relate more to the points of view of the author when you make your comment. As much as possible don’t just leave comments such as “Great post, I love it!” or “You write very well, keep it up.” While these kinds of comments can be flattering to the blog author, it also has a higher chance for your comment to go hurtling down the spam bin. Good quality comments is always your objective.
Avoid dropping links in the body of the comment unless you’re pretty sure that your comment won’t get deleted. This can be considered as spam for many reasons. Many blogs don’t like it when you are linking in the comment body. For many bloggers, they have software to moderate this which may get your website, IP and email flagged for spam. You definitely don’t want that to happen. Just place the link to your site in the URL field. That is more than enough. Most blog comment forms have this along with fields for your email and name.
Another way to help your comment get approved is to not place spam-like text in the name field. Spam-like text could be a name of a product or service, name of a website, keywords, etc. Many commenters do this. But to be on the safe side, because some blog moderators could be quite picky, just put in your name instead. Any name of a person will do but I would suggest that you stick to one name. This is part of building a reputation, a name for yourself.
Participating in blog comments – whether sharing your insights, offering tips and advice, or just agreeing with someone – while it is important that you comment on DoFollow blogs as much as possible, it is ok if a blog is associated to a “no follow” attribute. Don’t hesitate to leave a comment just because of that one attribute. Even if it is NoFollow, it can still turn out to more visitors for your website. What is important is that your comment grabs the attention of the readers of the post and the author of the blog which can then lead to a more intelligent discussion and gets you (your site) noticed. Follow up on your comment if you have to by all means. Avoid confrontational situations that can put you in a bad light.
Finally take the time to read or study traffic analysis reports of your website. Know those sites (blogs) that have given you the most traffic (visitors) and concentrate on them. Drop a comment or two every now and then. Also don’t be afraid to comment on newer blogs or those that you are not so familiar with. Who knows, you might be among the first to stumble on upcoming blogs that will become very valuable later on.
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