When building a business on the Internet one of the hardest and most time consuming task is advertising.  Advertising on the Internet is a sensitive process.  One wrong move can get you black-listed from search engines and websites which is why knowing how to handle advertising beforehand is very important for success.

The first key to successfully advertising a website is to know how to create legitimate advertising techniques that will not be considered spam.  If you do not know what spam is, it is a word which is used to identify any form of advertising being put where it does not belong, or being placed into different websites with irrelevant focused content.   Spam is looked at so seriously due to the fact that if spam became too out of hand, the Internet would lose its appeal to users.

In WordPress the links on any comment made on posts have the HTML attribute of NoFollow by default.  What this simply means is that it tells the search engines that a hyperlink will just ignore or not influence the target’s ranking in the search engine’s indexing.  If you are not familiar with it, the attribute should look like this within the tag if you look at the source:

<a href='http://link_of_site_here' rel='external nofollow' class='url'>

The highlighted part of the <a> tag is how WordPress writes the link.  If you want to change this to something else,  like the ever popular DoFollow attribute, there are 2 ways of achieving this.

There are 6 tags that define a heading in HTML.  These tags are designated from H1 to H6.  By default, the H1 tag is the largest or most important heading while the H6 is the least.  All of these tags are supported by all major browsers.

As with all search engine optimization efforts, no matter how small or seem insignificant, proper programming and page layout, aside from providing informative and effective content should always be practiced.  Headings are generally used to define the content of the page and for proper page layout.  Every written content or article should have proper headings.

Developing a reputation as an expert in your field is a key part in reaching your audience.  However, you can’t just create this kind of reputation by spewing out your own views and beliefs.  Instead, you will have to look for every possible way to communicate and interact with your readers so that you can give them all the information they need to know.

Here are some of the simple ways to reach your readers.

•Write challenging content. When you write, make sure to stir up some emotions and conflicting discussions. This will surely drive reader’s attention and you could possibly gain some insights on what and what not to write the next time.

An Anchor Text, or link title, is the readable and clickable part of a hyperlink.  As links go, it usually leads to a page of a website.  And with anchor texts it should be something that readers find relevant or descriptive of the contents of the link’s landing page.

Aside from human readers, a good and descriptive anchor text will also tell search engine robots what the linked page is all about.  Although search engine algorithms are smarter now, if used carefully, this will still give a good push on your site’s ranking.

One way to establish your ranking and be resilient in Google updates is to be consistent in building quality and relevant backlinks.  This is one of the bigger factors in retaining your position in Google.  Social bookmarking sites can be a good way to yield many backlinks considering the nature of these networks.

Keep your website content fresh.  Adding appropriate and unique content to your site frequently is one way of keeping it fresh.  The Googlebot will love this.  This will keep other search engines and syndication sites regularly visiting your pages or feeds too.

I found such a great article from Susan at LifeHack and I wanted to add some factors that I think would also be helpful in making your business website eye-catching.  Aside from what Susan compiled  – Opt-In Box, Who you are, What you do, Sticky Content Writing and Contact Information – you should also consider adding the following:

E-Commerce with credit card payment option
Introduce and sell your products or services online.  You should attract new customers and make your current customers stick with you through online shopping.  What’s great about this is that it is open 24 hours, 7 days a week, so make use of this advantage.  Of course, to make this convenient for your online shoppers you will need to be able to accept credit cards as a form of payment.