An Anchor Text, or link title, is the readable and clickable part of a hyperlink.  As links go, it usually leads to a page of a website.  And with anchor texts it should be something that readers find relevant or descriptive of the contents of the link’s landing page.

Aside from human readers, a good and descriptive anchor text will also tell search engine robots what the linked page is all about.  Although search engine algorithms are smarter now, if used carefully, this will still give a good push on your site’s ranking.

One way to establish your ranking and be resilient in Google updates is to be consistent in building quality and relevant backlinks.  This is one of the bigger factors in retaining your position in Google.  Social bookmarking sites can be a good way to yield many backlinks considering the nature of these networks.

Keep your website content fresh.  Adding appropriate and unique content to your site frequently is one way of keeping it fresh.  The Googlebot will love this.  This will keep other search engines and syndication sites regularly visiting your pages or feeds too.