Here are a few simple tips for effective writing that you can easily follow:

• Good writing is something that is easy to understand.  Create clear and simple sentences as much as possible.  Keep your descriptions short and direct to the point.
• Avoid using words that are not so common to the reader.  Don’t use fancy terms that the reader might find difficult to understand.  Only use uncommon words whenever necessary.
• Use standard words.  Don’t use abbreviations, slang or jargon unless you are sure that the reader will understand and only when really necessary.

There are 6 tags that define a heading in HTML.  These tags are designated from H1 to H6.  By default, the H1 tag is the largest or most important heading while the H6 is the least.  All of these tags are supported by all major browsers.

As with all search engine optimization efforts, no matter how small or seem insignificant, proper programming and page layout, aside from providing informative and effective content should always be practiced.  Headings are generally used to define the content of the page and for proper page layout.  Every written content or article should have proper headings.