Exact Phrase
Enclose the phrase with double quotes so that Google will search for the exact matches of the phrase instead of treating it as 2 separate words.  You may also use the ‘+’ sign to join the words and let Google know you want an exact match.

“effective content writing”
effective+content

Page Cache
You can see Google’s cached version of a website or page by using ‘cache’ before the URL. Separate with a colon.

cache:http://writeffects.com
cache:http://writeffects.com/651/communication-is-a-skill

Site Links
If you want to know what pages Google has indexed on a specific site just use the ’site’ modifier before the URL. Separate with a colon.

By now everyone should be familiar enough how Google changes its logo on their main search page if there is a special holiday or event. All of Google’s logo artwork, which they call the “doodle”, have all been very nicely designed so far. These doodles have a simple yet striking effect that captures the eyes. Plus it is always unique, I don’t recall seeing one being repeated over the years. And for this, a lot of people have gone to saving these doodles as a personal collection.

So what is it that Google has for its doodle lately?

One way to establish your ranking and be resilient in Google updates is to be consistent in building quality and relevant backlinks.  This is one of the bigger factors in retaining your position in Google.  Social bookmarking sites can be a good way to yield many backlinks considering the nature of these networks.

Keep your website content fresh.  Adding appropriate and unique content to your site frequently is one way of keeping it fresh.  The Googlebot will love this.  This will keep other search engines and syndication sites regularly visiting your pages or feeds too.